The ‘New Boyfriend’ ad from Toyota playfully highlights family dynamics, as well as the car’s spacious interior. In the ad, a father is driving his daughter and her new boyfriend. He can’t help but get distracted in the rear view mirror as he notices the pair cuddling in the backseat. After a brief pit stop, the protective father pulls over, and makes use of the extra row of back seats, asking the new boyfriend to sit behind his girlfriend.
The playful ad comes at the right time, as COVID-19 has highlighted everyone’s desire for more space, alongside small familial annoyances. Both lighthearted and relatable, the ad showcases the car’s interior while catering to its target demographic.
Image Credit: Toyota