Social media posts can predict shoppers intentions, says Lero study

Social media

A social media analysis framework developed by researchers at Lero, the Science Foundation Ireland Research Centre for Software and Maynooth University has proven successful in predicting consumer buying patterns. Prof Markus Helfert from Lero who is leading the Digital Retail Research Programme at Maynooth University, said: “This information can dramatically improve supply chain performance and [&hellip

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August 26, 2020
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