Nintendo realizes competing with the PS5 and Xbox Series X later this year requires having stock available to sell.
The pandemic is keeping people at home, and has many companies worried about their future, but Nintendo isn’t one of them. Coronavirus has seen demand for the company’s Switch hybrid console and its games surge, to the point where production is being increased significantly.
As Bloomberg reports, Nintendo is asking its manufacturing partners to drastically increase production of the Switch models. The Japanese company may officially be aiming for 19 million consoles this fiscal year, but now it wants that figure pushed up to 30 million. Anyone who has attempted to purchase a Switch in recent months will understand why—it’s very hard to find a store with stock.
Nintendo may end up creating a stock problem for itself next year, though. Last month it was reported that a new Switch console was being prepared for release in early 2021 with a significant boost to performance. Game developers speaking anonymously have confirmed that Nintendo is quietly asking for new Switch games to be made 4K-ready, suggesting next year’s Switch will support output to a 4K TV as well as having an upgraded display as part of the package.
Before the expected new Switch model arrives next year, Nintendo has a holiday period to get through. Everyone expects the Switch to continue selling well, but Sony and Microsoft will be doing their best to distract gamers with the launch of the PS5 and Xbox Series X. However, Nintendo’s strongest competition may come from Microsoft’s other console: the Xbox Series S. It’s going to cost $299, the same as a Switch, and launches on Nov. 10.
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