CBS All Access officially becomes Paramount on March 4.
If you’re a CBS All Access subscriber, expect some design changes. The rebranding marks ViacomCBS’s latest effort to compete in the video-streaming space, which is already crowded with competition from the likes of Netflix, Disney , and HBO Max.
ViacomCBS—which owns Paramount Pictures and the CBS television network—is hoping the new name will resonate with consumers, particularly with filmgoers and international users. The company also plans on bolstering Paramount with over 30,000 movies and TV episodes, up from the existing 20,000 on CBS All Access. The new content will include original programming such as the new spy drama Lioness and a scripted series based on the making of the film The Godfather.
“The Paramount name will lift expectations of entertainment, content range, and quality—and build interest in the service’s originals,” ViacomCBS said in September when the rebranding was first announced. The company plans on talking more about its Paramount strategy on Feb. 24 during an investors event.
So far, ViacomCBS hasn’t mentioned anything about pricing. But currently, CBS All Access is $5.99 a month with ads. To enjoy the content ad-free, you’ll have to pay $9.99 a month.
To bring in more subscribers, Paramount will also launch in foreign markets. The service will arrive in Latin America on March 4, in the Nordics on March 25, and in Australia mid-year.