Mythical Car Campaigns – Ford Launched a New Ad Campaign for Its Bronco Sport with Three Spots (TrendHunter.com)

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Ford Launched a New Ad Campaign for Its Bronco Sport with Three Spots

Ford launched a new ad campaign to promote the release of its new Bronco Sport, where the various ads all have the tag line G.O.A.T., or greatest of all time.

Ford launched three ads in total, which are all part of its “Built Wild” ad campaign that was created last summer to promote the new Bronco. One of the three ads details a mythical origin of the vehicle, where it was raised by mountain goats and subsequently takes form as a car. The first ad was created with Wieden Kennedy New York. The other two ads highlight the capabilities of the Bronco Sport, with things like a G.O.A.T Mode that helps the driver maintain control when off-road driving.

Image Credit: Ford Motor Company

January 14, 2021
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