It Is What It Is: A fake app hyped on Twitter turned into a fundraiser for racial justice causes

An inside joke about a TikTok meme among a group of friends on Twitter grew into a minor social media mystery before morphing into a fundraiser for anti-racism causes. Yes, that might be the most 2020 sentence I’ve written to date.

On Thursday, the eye-mouth-eye emoji meme started appearing in people’s Twitter handles and almost immediately, the buzz started about what it all meant, Gizmodo reported. On TikTok, the meme is usually used to express cringe or embarrassment. Soon an itiseyemoutheye Twitter handle appeared, then its website was featured on Product Hunt (even though there’s no actual product), prompting discussion on Reddit, and receiving some media coverage before the group revealed themselves in a post late Friday.


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June 28, 2020
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