The Jif x GIPHY Creamy Peanut Butter Makes Light of Pronunciation
The Jif x GIPHY Creamy Peanut Butter is a new cheeky product from the iconic spread brand that looks to help end a common debate that takes place in the comments section of many popular websites. The peanut butter is the same smooth, creamy product that consumers are already familiar with but has been changed to come in two versions: one with the original Jif branding and another with the Gif branding. This plays on the pronunciation of gif (graphics interchange format) by letting consumers know it’s ok if they’ve ever pronounced it with a soft G sound, but that it’s properly pronounced with a hard G sound.
The Jif x GIPHY Creamy Peanut Butter is a limited-edition offering that’s available now for purchase.