Entering the market flooded by well-known companies is quite a challenge. Yet, not for those who know the market rules and turn them into their advantage. If you’ve founded a startup and aren’t quite sure how to make a way among your renowned competitors, you’ve got to the right article. There’s something you can do. Let’s take a look at how startups can compete with big companies.
So why should customers choose your brand? Understand what you offer and who you offer it to. If you don’t see what is so special about you, believe me, your clients won’t see either.
What you really need is a precise and catching positioning. It can be challenging for a small company, but here are some practical tips to start with:
When you compete with big brands, good storytelling is essential. Tell stories that impress, charm, and win your customers. Stand out with creativity and a nice brand story. Here’s some inspiration from startups that have done it:
Be convincing. You have to be 100% in love with what you’re doing to make others love it, too. Tell your story with passion, advertise your products with enthusiasm, be proud of what you offer. It’s not only important to attract customers but also to engage investors in supporting your business. Although there are tons of various “investor hunting” guides (fulcrum dot rocks) useful and explicit articles, communication is still the most effective instrument.
Everybody is going mobile. It’s a fact. Small companies need to adopt newer technologies faster than the big guys. So, catch the trends. Develop a fault-tolerant, smart, new mobile or a web app. Make it as fun and interactive as you can. Don’t overthink it but use the popularity of mobile apps for your benefit. Think through the features your app needs to impress the clients, calculate approximate costs, start developing it.
How can a startup compete with big companies through an app? Huh, in many ways. After all, it depends greatly on your niche. A really good app enables you to provide extraordinary customer service. It allows you to communicate with your clients and turn them into brand advocates. Finally, a popular app can always bring you additional money through advertising and cooperation models.
Your app shouldn’t be generic. You can add crazy filters, animations, Easter eggs ― anything to make yourself stand out from the staid and boring big companies who are too scared to be creative. It’s a win-win solution.
We watch movies about underdogs all the time. Everyone roots for little guys. For instance, Rudy, Forest Gump, and the Karate Kid have had us digging deep for the unexpected hero, the one who punches above their weight. In the modern world, underdogs rule.
Thus, Harvard Business School even offers two key factors which help underdogs to win:
What’s more, Harvard Business School has created a series of studies that have tested how effective an underdog biography can be for a business to increase purchase intention as well as brand loyalty. So, take a look and catch some inspiration from there.
Offer your clients extra in everything you do: your product, your customer service, etc. When clients feel that you care about them, they will not just return to you, they will recommend you to others.
Here are some simple and quite obvious tips on how to compete with big brands through your service:
Whatever online strategy you use, your Content Marketing is going to have an impact on every other part of your plan. It’s possibly one of the most important pillars of your Marketing.
Start building your strong content marketing strategy, make sure that you:
Having good content marketing can be a relatively cheap way to market your brand, but it’s essential for startups because it’s a way to show off your expertise and become an authoritative voice in your industry. In general, digital marketing should not be underestimated before. Not it is becoming one of the strongest sides of your overall marketing strategy. To understand why so, make sure to read this brief yet informative piece.
Competing with big brands isn’t an easy task, but it makes the game all the more interesting! After all, famous brands don’t have your creativity, your bold ideas and courage.
The success of your business is in your hands, not sitting in the clutches of your biggest competitors.
So, here’s just one more reminder of things you need to get done:
My best advice for you is this: Don’t second guess. Don’t wait. Don’t be hesitant. Do it.