Consumers flocking to social commerce during pandemic

e-commerce

Sprout Social, a social media analytics firm, has found that Irish consumers are increasingly buying products directly from social media. According to the latest Sprout Social Index, 78% of Irish consumers have bought directly from a brand’s social media channels over the last 12 months, an almost three-fold increase from 2019. The Index revealed that [&hellip

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June 19, 2021
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