GM announced that it will modernize its logo, which had been in use for more than 50 years, in favour of a new design that reflects the companies electrically-powered future.
The new design uses lower case letters in place of the previous upper-case design, as well as a white background. Other new aspects of the logo include a square with round corners and three colors, including blue-black and a blue gradient. GM says that the new logo better reflects the companies electrically-powered future and the “clean skies of a zero-emissions future.”
In addition to the redesigned logo, the company also launched a marketing campaign on Jan. 11, that focuses on the Ultium platform. The automotive company is dedicated to more sustainable practices and is investing $27 billion into EVs and hopes to have 30 on the market by 2025.
Image Credit: GM