Apple says the App Store created $519 billion in commerce last year

Photo by Amelia Holowaty Krales / The Verge

Apple on Monday touted the findings of a new study from economic consulting firm Analysis Group that says the App Store was responsible for $519 billion in estimated total billings and sales of both physical products and services and digital goods in 2019.

Of that amount, Apple says just $61 billion constitutes digital items the company may receive a 30 percent cut of (or 15 percent in the case of longer-lasting subscriptions). That includes the biggest category, mobile games, as well as in-app purchases, some subscriptions, and unit sales of paid apps.

The study is careful to say that this figure is not the same as total App Store billings; Analysis Group says it counts some items, like streaming video subscriptions, that may be…

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June 16, 2020
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