AMD Big Navi live blog: is this the AMD vs Nvidia battle royale?

AMD



(Image credit: AMD)

We had waited for AMD Big Navi for months, but it’s finally here. AMD launched its next-generation graphics card lineup today, bringing some much-needed fierce competition to Nvidia’s doorstep. Team Red will be fighting the entire Ampere lineup at competitive prices. 

And, because it’s the same architecture behind both the PS5 and Xbox Series X, there is an idea that game developers will have an easier time optimizing for AMD’s PC graphics cards, too. This is especially true for people who are using AMD processors, as AMD Smart Access Memory should massively boost performance. 

Either way, let the performance rumors start coming down. We can’t wait to get our hands on AMD’s top-end graphics cards to see how they hold up against Nvidia Ampere, even though the RTX 3070 is looking rather lonely down there in terms of price. 

AMD Big Navi live blog: let’s gooooooooooo

All times are in EST

[12:32pm]: We’re all done, and it looks like AMD really stuck it to Nvidia this time around. We’re talking about stiff competition with Nvidia’s most powerful graphics card, and it’s 33% cheaper? It’s a shame that the Radeon RX 6800 is $579, leaving the RTX 3070 alone at the $499 price point, but that’s nothing a price drop can’t fix. 

AMD RX 6900XT price

(Image credit: AMD)

[12:25pm]: Even if the RX 6900 XT isn’t quite as fast as the RTX 3090, it’s $500 cheaper at $999. That makes the RTX 3090 essentially worthless unless Nvidia drastically drops the price. 

AMD Radeon RX 6800XT

(Image credit: AMD)

[12:24pm]: 64% performance per watt is HUGE. We have an RTX 3090 competitor, bracing myself for the price. 

[12:23pm]: One more thing. the AMD Radeon RX 6900 XT. The ultimate in 4K gaming.

[12:21pm]: $649 for the 6800 XT and $579 for the 6800. AMD really is leaving the RTX 3070 without any competition – BIG OOF.  

[12:18pm]: FidelityFX is cool, but we really need something that truly competes with DLSS, especially as AMD breaks into ray tracing.

[12:15pm] AMD is seriously calling its overclocking button Rage Mode. Thanks, I hate it. Smart access memory is super cool, though, and I can’t wait to see just how much of a performance boost it provides in the real world.

AMD Big Navi

(Image credit: AMD)

[12:11pm] RDNA 3 is already well into production. Could we see another new generation of graphics cards in 2021? I don’t think Nvidia could keep up with that. 

[12:09pm] Woah, AMD is bringing the L3 cache from Zen 3 over to RDNA 2, upping bandwidth. That’s big news, super cool.

[12:07pm] AMD RDNA 2 is the gaming platform for everyone, probably boosted a lot by the fact it’s in the consoles. 

[12:05pm] This is the most powerful GPU AMD has ever made. Lisa Su is also confirming the multi-year strategy with Radeon that looks an awful lot like the winning strategy it took with Ryzen since 2017.

AMD Big Navi

(Image credit: AMD)

These 2 cards were 1440p masterpieces and they even looked good to boot. Can’t wait to see the new @AMDGaming hotness later today. pic.twitter.com/jjYNp9vEfrOctober 28, 2020

[12:04pm]: Today is all about Radeon, but we’re talking a lot about Ryzen so far. 

12:02pm: Got a bunch of trailers, and dubstep, this is a very 2012 event so far. AMD really leaning into that “where gaming begins” premise. 

[12:00pm]: AND. HERE. WE. GO.

[11:49am]: I just realized that AMD is calling this showcase “Where Gaming Begins: Ep. 2”. I love it. I can’t wait for the season finale. 

[11:45am]: We got 15 minutes to go! Tech showcases have been super short recently, so we’re expecting this one to follow suit. Probably something like 30-45 minutes of fast-paced graphics card action. Let’s goooooooooooooooo

[11:25am]: If RDNA 2 is sorta like Zen in terms of where it will stand up against the competition, we might see AMD reach about parity with Nvidia. Now we just can’t stop thinking about what RDNA 3 is going to look like, and whether or not AMD is going to take on Nvidia in the same way it took on Intel playing the slow game. 

[11:15am]: If AMD can meaningfully challenge Nvidia at the high end, it means I’ll have a choice over which brand of graphics card I run Bugsnax, and only Bugsnax, on. 

[11:03am]: It’s admittedly a longshot but it would be pretty cool if AMD could announce a technology like Nvidia Broadcast today. I swear, that software has been a lifesaver during the pandemic for me, personally.

[10:55am]: I wonder if the reveal of AMD’s ray tracing graphics cards will have ray tracing.

[10:45am]: I still think the AMD Radeon RX 5700 and Radeon RX 5700 XT are some of the most underrated graphics cards in history. Remember when they played chicken with Nvidia in terms of pricing and got Team Green to lower the prices on the RTX Super cards in July 2019? Good times. Hopefully that happens again this time around with the Ampere cards. 

[9:50am]: Alright, got some coffee and am functionally awake, can’t wait to see whether or not AMD can live up to the expectations. Both the RTX 3090 and RTX 3080 kind of blew me away, so it would be kind of awesome if AMD had a definitive answer. 

October 28, 2020
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