Beauty behemoth L’Oréal announced on Friday the 100% acquisition of Canadian AR/AI company ModiFace. Although the buyout amount was not disclosed, the move will accelerate L’Oréal’s digital strategy by providing the group’s 34 international brands with a virtual try-it-before-you-buy-it consumer experience. “We are thrilled to welcome ModiFace to L’Oréal to become the heart of our digital services R&D”, expressed Lubomira Rochet, Chief Digital Officer of L’Oréal. “With its world-class team, technologies and sustained track record in terms of beauty tech innovations, ModiFace will support the reinvention of the beauty experience around innovative [...]