As a fan, I believe that there are levels of being a fanatic. At the bottom, are “associated” fans. These people begrudgingly watch the game or attend an event because of a friend, spouse, or geographic region. Once their association with the friend or region ends, so does their involvement. Then, there are “fair weather” or “trendy fans”. If the sports team is winning, they’re all over it. If the show or item is hot, they’ll pay or forego anything to get the latest model or front row seats. And then, in a class all by themselves, is the “lunatic fan”. These are the people who sell their home, buy a Winnebago, and travel across [...]
Lions and tigers and bears, oh my! In a jungle of OTT platforms, NeuLion’s disruptive roar has silenced established cable and broadcast companies while re-defining the way content is distributed and consumed. Their “one platform, one service” mantra has been a win for brands and consumers. From sports to entertainment, NeuLion is slaying the competition.
But what is it that differentiates NeuLion from the pack? What is the “secret sauce” that appeals to both brands and fans? Tina On Tech talks exclusively to Executive Vice President, Marketplace Strategy and [...]