Beauty behemoth L’Oréal announced on Friday the 100% acquisition of Canadian AR/AI company ModiFace. Although the buyout amount was not disclosed, the move will accelerate L’Oréal’s digital strategy by providing the group’s 34 international brands with a virtual try-it-before-you-buy-it consumer experience. “We are thrilled to welcome ModiFace to L’Oréal to become the heart of our digital services R&D”, expressed Lubomira Rochet, Chief Digital Officer of L’Oréal. “With its world-class team, technologies and sustained track record in terms of beauty tech innovations, ModiFace will support the reinvention of the beauty experience around innovative [...]
The issue of technology in sports is once again in the limelight. As players, fans and franchises digest recent social media incidents during the NBA All-Star Weekend and Olympics, the question of technology continues to befuddle and baffle the culture of sports. In the mixing bowl, are the rights of players to voice their political opinions as they see fit, owners who have the right to implement policy guidelines that may restrict certain First Amendment principles, and fans who have an insatiable appetite and want to consume every aspect of their favorite players or teams 24/7. But wait! There’s more!
Social media is just a slice of the technology pie. Advances [...]
This week on TINA ON TECH, celebrity branding expert Jay Leopardi has a new gig, FANSTEREO. Launched earlier this month, Fanstereo is blasting the competition with booming new audio technology and an artist business model that attracted millennial mavericks Ayo and Teo into the fold. The Fanstereo, Ayo and Teo collaboration will launch the first Celebrity Capsule Collection of Studio 43 headphones, Eirs earbuds and Nubump speakers. Future collabs will include recording artists, athletes, and non-profits.
Truly a visionary, Leopardi saw a gap in the consumer audio market and reached out to co-founders Super Bowl Champion Walter Thurmond III and Direct Sound audio-god Steve [...]
Lions and tigers and bears, oh my! In a jungle of OTT platforms, NeuLion’s disruptive roar has silenced established cable and broadcast companies while re-defining the way content is distributed and consumed. Their “one platform, one service” mantra has been a win for brands and consumers. From sports to entertainment, NeuLion is slaying the competition.
But what is it that differentiates NeuLion from the pack? What is the “secret sauce” that appeals to both brands and fans? Tina On Tech talks exclusively to Executive Vice President, Marketplace Strategy and [...]