Beauty behemoth L’Oréal announced on Friday the 100% acquisition of Canadian AR/AI company ModiFace. Although the buyout amount was not disclosed, the move will accelerate L’Oréal’s digital strategy by providing the group’s 34 international brands with a virtual try-it-before-you-buy-it consumer experience. “We are thrilled to welcome ModiFace to L’Oréal to become the heart of our digital services R&D”, expressed Lubomira Rochet, Chief Digital Officer of L’Oréal. “With its world-class team, technologies and sustained track record in terms of beauty tech innovations, ModiFace will support the reinvention of the beauty experience around innovative [...]
The issue of technology in sports is once again in the limelight. As players, fans and franchises digest recent social media incidents during the NBA All-Star Weekend and Olympics, the question of technology continues to befuddle and baffle the culture of sports. In the mixing bowl, are the rights of players to voice their political opinions as they see fit, owners who have the right to implement policy guidelines that may restrict certain First Amendment principles, and fans who have an insatiable appetite and want to consume every aspect of their favorite players or teams 24/7. But wait! There’s more!
Social media is just a slice of the technology pie. Advances [...]
My father used to say that there are two types of people in this world; those with vision and leadership, and those with action and compliance. To succeed, he argued, you need both types of people, in a fertile environment, at just the precise moment in time. And, the superstar? Well, they have the capacity to be both as well as the wisdom to discern when and where to display which asset. A symbiotic relationship sprinkled with a little serendipity!By all indications, Jay Leopardi and his new business venture Fanstereo is a fantastical fusion of vision, action, and wisdom. But vision [...]
As a fan, I believe that there are levels of being a fanatic. At the bottom, are “associated” fans. These people begrudgingly watch the game or attend an event because of a friend, spouse, or geographic region. Once their association with the friend or region ends, so does their involvement. Then, there are “fair weather” or “trendy fans”. If the sports team is winning, they’re all over it. If the show or item is hot, they’ll pay or forego anything to get the latest model or front row seats. And then, in a class all by themselves, is the “lunatic fan”. These are the people who sell their home, buy a Winnebago, and travel across [...]