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Netflix Surpasses Traditional TV As Most Popular Content Source

Having long surpassed the largest pay-TV providers in the United States in terms of subscribersNetflix is now the most popular source of TV content among U.S. consumers. That’s according to a recent survey conducted by the research arm of investment banking firm Cowen & Co., which found that 27 percent of Americans prefer Netflix over any other platform, including basic cable and broadcast TV.

Boding well for the company’s future, Netflix’s popularity is even bigger among younger Americans, with nearly 40 percent of respondents aged 18-34 naming the service as their favorite TV platform. Traditional TV delivery via broadcast, basic or premium cable appears to be playing a minor role with Millennials. Less than 1 in 4 young Americans name either of the three as their favorite TV platform.

Infographic: Netflix Is Americans' Platform of Choice for TV Content | Statista

Written by:

Felix Richter

Felix Richter
Data Journalist
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Tina Tyler
Tina Tyler is a veteran broadcast news anchor/reporter. Tyler is the founder and CEO of TINA ON TECH where she serves as producer and host of the weekly syndicated podcast TINA ON TECH and Editor-in-Chief for the TINA ON TECH website. Tyler is also a contributing writer for Tyler is a member of the Society of Professional Journalists and the National Academy of Television Arts & Sciences. Tyler is the only African American female TV host, writer, producer, and owner of technology-themed content.

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