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SOFTONIC.COM SPEAKS TO…JAY LEOPARDI, FOUNDER & CEO, FANSTEREO

 

My father used to say that there are two types of people in this world; those with vision and leadership, and those with action and compliance. To succeed, he argued, you need both types of people, in a fertile environment, at just the precise moment in time. And, the superstar? Well, they have the capacity to be both as well as the wisdom to discern when and where to display which asset. A symbiotic relationship sprinkled with a little serendipity!

Known for celebrity branding, Leopardi knew that marketing the Fanstereo line of products needed celebrity star power with a huge fan-base. “Artists such as Train were already on board,” according to Leopardi. “We decided to launch with music and dance sensations Ayo and Teo because they have crazy social media numbers, like 300 million views with their song Rolex and they appeal to a younger audience. We wanted to start with the youngsters.” The Fanstereo, Ayo and Teo product collab includes Studio 43 headphones, Eirs earbuds, and NuBump speakers. “We’re starting with Ayo and Teo, but we’re partnering with other artists, athletes, and non-profits as well,” said Leopardi.

Listen to the full interview below

 

Softonic.com is the place to discover the best applications for your device, offering you reviews, news, articles and free downloads. More than 100 millions users per month download 4 million apps per day at Softonic.com. Get your free download today!

About The Author
Tina Tyler
Tina Tyler is a veteran broadcast news anchor/reporter. Tyler is the founder and CEO of TINA ON TECH where she serves as producer and host of the weekly syndicated podcast TINA ON TECH and Editor-in-Chief for the TINA ON TECH website. Tyler is also a contributing writer for Softonic.com. Tyler is a member of the Society of Professional Journalists and the National Academy of Television Arts & Sciences. Tyler is the only African American female TV host, writer, producer, and owner of technology-themed content.
2 Comments
  • February 24, 2018 at 7:54 am

    This design is wicked! You definitely know how to keep a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Great job. I really loved what you had to say, and more than that, how you presented it. Too cool!

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