SOFTONIC.COM SPEAKS TO…JAY LEOPARDI, FOUNDER & CEO, FANSTEREO
My father used to say that there are two types of people in this world; those with vision and leadership, and those with action and compliance. To succeed, he argued, you need both types of people, in a fertile environment, at just the precise moment in time. And, the superstar? Well, they have the capacity to be both as well as the wisdom to discern when and where to display which asset. A symbiotic relationship sprinkled with a little serendipity!
Known for celebrity branding, Leopardi knew that marketing the Fanstereo line of products needed celebrity star power with a huge fan-base. “Artists such as Train were already on board,” according to Leopardi. “We decided to launch with music and dance sensations Ayo and Teo because they have crazy social media numbers, like 300 million views with their song Rolex and they appeal to a younger audience. We wanted to start with the youngsters.” The Fanstereo, Ayo and Teo product collab includes Studio 43 headphones, Eirs earbuds, and NuBump speakers. “We’re starting with Ayo and Teo, but we’re partnering with other artists, athletes, and non-profits as well,” said Leopardi.
Listen to the full interview below
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