TWEET, TWEET! 280 CHARACTERS IN THESE STREETS!
Hip hop artist Jay Z may have to re-write the lyrics to his hit song, “Tom Ford” now that Twitter has increased its character limit from 140 to 280 for a single tweet.
The company announced Tuesday that the character limit would apply to languages such as English where cramming is an issue. The character increase would not apply to other languages such as Japanese, Chinese, or Korean because those languages allow users to express more with fewer characters. And although savvy Twitter users tweet screenshots of conversations as a way around the old character count limit, the increase may allow for increased user engagement, followers, and re-tweets. All good news for Twitter.
But to the moan of many the change will allow Twitter’s highest profile user, President Donald Trump, a double-megaphone to shout his political rants. Comedian Stephen Colbert opined in his tweet below:
San Francisco based Twitter reported a dismal increase in users last quarter to roughly 328 million active users worldwide from the same time last year. Far less of an expansion than Facebook or Instagram. Its going to take more than Jay Z or Donald Trump to rep Twitter in these streets for users not to give Twitter the bird!